Here are a selection of downloads in pdf format (Adobe Acrobat is required for this - if you have not got it
installed, Get Adobe Acrobat Reader here).), more will be added over time so keep an eye on this page

1. The Business Strategy Discussion List  
looks at the broad strategic issues that can cause tactical problems in all areas

2. The Marketing Strategy Discussion List  
looks at the strategic customer/market issues than provoke major problems for an organisation

3. SCORPIO © APPROACH TO MARKET STRATEGY
This model and its explanation form the basis of Paul Fifield's new book "Market Strategy" (3rd Edition), available from Butterworth Heinemann. This brief resume is offered on the website as a guide to the contents of the book. Also, given that the SCORPIO © model is a practical approach to developing real market strategies, it is still in use by the author and his clients. Every time we use the model we learn more about the approach and its constituent parts. Sometimes, our learning means that we have to adapt the model to build in the latest insights. This will always be the most up-to-date version of the SCORPIO © model available. Please beware - this information is copyright protected.