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"PwC's advisory division has marketers in a range of specialities, geographies and
markets across the world. They advise and support some of the sharpest brains in
the business world and need to be at the top of their game. We have turned to
Paul several times for an alternative view in developing strategies and,
sometimes, just to shake up stodgy thinking. His iconoclastic style has been
really relevant to an environment where first class, incisive thinking is taken
for granted."
Laurie Young, Marketing Partner, PricewaterhouseCoopers, 2004.
"Paul
Fifield ran a successful session for us at a seminar of residential property
executives to discuss the role of branding in their work. His inimitable style
helps bring marketing to life and his colourful examples make the subject real
and accessible; however his expertise and knowledge is impressive and there is
no doubt that he is a leading player in his field. He is also very good at
dealing with a range of skills and backgrounds and conducted thorough planning
beforehand to make sure that his presentation would be
effective."
Jane Sandars, Trusts Business Director,
Grosvenor
"The co-operative brand is a complex one operating
across many sectors with a very different philosophy to a plc. Paul's thinking
and approach to consumer segmentation helped us refine our approach to our
members who are united by values rather than purely product and
profit."
Zoë Morgan, Marketing Director, the
Co-operative Group
"I have known and worked with Paul Fifield for over 7
years, both in my roles as Marketing Director of the Met. Office and the Welsh
Development Agency. Both organisations had similar issues in terms of
lacking a detailed understanding of their customers, how they were segmented and
the organisational response required to deal with a more sophisticated marketing
strategy. In both cases, Paul came in to work with the existing team and
quickly nurtured a great team spirit and self confidence that the projects could
succeed. Central to this was his ability to deconstruct the issues and make
them easy to understand, as well as consistently showing how the organisation
could take the evolving marketing strategy forward and implement it under their
own steam. In both cases, there was a huge amount of organisational
learning and development created, which is still being utilised in the
organisations after Paul had finished his direct
involvement."
Gareth John
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