Paul Fifield; Strategic Marketing; Marketing Strategy

Future Events

At the moment, Paul is expecting to speak at the following events:

For more details contact Maggie Duncan at maggieduncan@fifield.co.uk

Past Events

Here is a sample of some of Paul's many Seminar and Conference presentations
New - many of the Powerpoint slides used at these presentations can be viewed as
pdf files by clicking on the link next to the title.
(Adobe Acrobat is required for this - if you have not got it installed, Get Adobe Acrobat Reader here).

        2009

          Creating & Keeping Customers (Marketing) beyond the recession    pdf
            CIM Scotland

Creating & Keeping Customers - through and beyond the recession pdf
CIM Leicester

Marketing Strategy - through and beyond the recession pdf
CIM Jersey, St Helier, Jersey

        2008

       Marketing in a downturn   pdf
            CIM Kent, University of Greenwich, West Malling, Kent

       Implementing Marketing Strategy
             Veterinary Marketing Association at CIM Cookham, Berkshire

          Marketing in difficult times
              CIM Scotland:

          Marketing in a downturn   pdf
            CIM West Midlands

          Marketing – the state of the Profession
            CIM Northern Ireland, Ulster Reform Club, Belfast

          S2B (Segment 2 Brand) - The missing link    pdf
             CIM Cambridgeshire

          2007

          Context© Market Segmentation – segmenting by revealed customer behaviour    pdf
             CIM Glasgow, Scotland

Marketing Strategy – for the nimble company pdf
CIM Inverness, Scotland

Differentiation – Marketing’s Crown Jewels pdf
CIM Edinburgh, Scotland

Marketing by context: segmenting by revealed behaviour pdf
School of Management, University of Southampton, Highfield, Southampton

           Generic Marketing Strategies - for the nimble business     pdf
             CIM East of England Conference, Ipswich, Suffolk

          Strategic Choices     pdf
             Chartered Institute of Marketing, Eastbourne, Sussex

The CRM Jungle pdf
Chartered Institute of Marketing, Crawley, Sussex

Marketing Mediocrity - the peril of our times pdf
Southampton University, School of Management, Southampton

2006

SCORPIO Marketing Strategy     pdf
    Chartered Institute of Marketing, Maidstone, Kent

Marketing Strategy in the Internet Age     pdf
    Chartered Institute of Marketing, Dublin

Mediocrity Kills!
    The Marketing Network, Chartered Institute of Marketing, Cookham

Marketing for the Future     pdf
    Future of Solent's Marine Industry, Southampton University, St Mary's Southampton

2005

The role of Strategic Marketing in the Boardroom     pdf
    Hot Topics series, Portsmouth Business School

Profitable Marketing Strategy     pdf
    Chartered Institute of Marketing & Chartered Institute of Bankers, Edinburgh, Scotland

Communications advantage is Competitive Advantage     pdf
    Lead-On Conference, Cardiff

Today's Business Imperatives     pdf
    European Human Resource Foundation Conference, Paris, France

2004

Brands and Branding     pdf
    Aston Business School

What Clients Really Want     pdf
    BMRA Conference, Brighton

Positioning in the Market     pdf
    DTI Business Growth Forum Conference, London

Market Segmentation - the only known antidote to 'Death by Vanilla'     pdf
    Chartered Management Institute, Berkshire

2003

From Maslow to Segmentation
    The Marketing Network, Chartered Institute of Marketing, Cookham

CRM and Marketing Strategy     pdf
    Chartered Institute of Marketing, Customer Centricity Conference, Edinburgh

SCORPIO Marketing Strategy     pdf
    Chartered Institute of Marketing, Leicester

A New Look at Marketing     pdf
    AIMRI, Nice, France

New approaches and Innovations in Marketing     pdf
    Chartered Institute of Marketing, Medical Marketing Group, Annual Conference, London

2002

Organisational Culture and Marketing
    The Marketing Network, Chartered Institute of Marketing, Cookham

SCORPIO Marketing Strategy
    Chartered Institute of Marketing, Norwich

Organisational Culture and Marketing
    The Marketing Network, Chartered Institute of Marketing, Cookham

SCORPIO Marketing Strategy
    Chartered Institute of Marketing, Royal Counties, Berkshire

Post Fad Marketing Strategy
    Chartered Institute of Marketing, Wessex Branch, Southampton

2001

Marketing in the Post Internet Age
    Chartered Institute of Marketing, Luton

Market Segmentation or Customer Profiling?
    Chartered Institute of Marketing, Peterborough

2000

Using Customer Data to Improve Competitiveness
    Euro-Utilities Conference, London

The E-customer - Characteristics of the cyber shopper
    Evolving with e-commerce conference, Edinburgh

The Future of Marketing and the Internet
    Cambridge Marketing College, Annual Lecture, Cambridge

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