|
|
Future Events
For more details contact Maggie Duncan at maggieduncan@fifield.co.uk
Here is a sample of some of Paul's many Seminar and Conference
presentations
2009
At the moment, Paul is expecting to speak at the following events:
New
- many of the
Powerpoint slides used at these presentations can be viewed as
pdf files by clicking on
the
link next to the title.
(Adobe Acrobat is required for this - if you have not got it installed,
Get Adobe Acrobat Reader here).
Creating & Keeping Customers
(Marketing) beyond the recession
pdf
CIM Scotland
Creating & Keeping Customers -
through and beyond the recession pdf
CIM Leicester
Marketing
Strategy - through and beyond the recession pdf
CIM Jersey,
St Helier, Jersey
2008
Marketing in a downturn pdf
CIM Kent,
University of Greenwich, West Malling, Kent
Implementing Marketing Strategy
Veterinary
Marketing Association at CIM Cookham, Berkshire
Marketing in difficult times
CIM Scotland:
Marketing in a downturn pdf
CIM
West Midlands
Marketing – the state of the Profession
CIM
Northern Ireland, Ulster Reform Club, Belfast
S2B
(Segment 2 Brand) -
The missing link
CIM
Cambridgeshire
2007
Context©
Market Segmentation – segmenting by revealed customer behaviour
CIM Glasgow, Scotland
Marketing
Strategy – for the nimble company
CIM Inverness,
Scotland
Differentiation – Marketing’s Crown Jewels
CIM Edinburgh, Scotland
Marketing
by context: segmenting by revealed behaviour pdf
School of Management, University of Southampton, Highfield, Southampton
Generic Marketing Strategies - for the nimble business
pdf
CIM East of England Conference,
Ipswich, Suffolk
Strategic Choices
pdf
Chartered Institute of Marketing, Eastbourne, Sussex
The
CRM Jungle pdf
Chartered Institute of Marketing, Crawley, Sussex
Marketing Mediocrity - the peril of our times
pdf
2006
Southampton University, School of Management, Southampton
SCORPIO Marketing Strategy
pdf
Chartered Institute of Marketing, Maidstone, Kent
Marketing Strategy in the Internet Age pdf
Chartered Institute of Marketing, Dublin
Mediocrity Kills!
The Marketing Network, Chartered Institute of Marketing, Cookham
Marketing for the Future
pdf
Future of Solent's Marine Industry, Southampton University, St Mary's Southampton
2005
The role of Strategic Marketing in the Boardroom
pdf
Hot Topics series, Portsmouth Business School
Profitable Marketing Strategy pdf
Chartered Institute of Marketing & Chartered Institute of Bankers, Edinburgh, Scotland
Communications advantage is Competitive Advantage
pdf
Lead-On Conference, Cardiff
Today's Business Imperatives pdf
European Human Resource Foundation Conference, Paris, France
2004
Brands and Branding pdf
Aston Business School
What Clients Really Want pdf
BMRA Conference, Brighton
Positioning in the Market pdf
DTI Business Growth Forum Conference, London
Market Segmentation - the only known antidote to 'Death by Vanilla'
pdf
Chartered Management Institute, Berkshire
2003
From Maslow to Segmentation
The Marketing Network, Chartered Institute of Marketing, Cookham
CRM and Marketing Strategy pdf
Chartered Institute of Marketing, Customer Centricity Conference, Edinburgh
SCORPIO Marketing Strategy pdf
Chartered Institute of Marketing, Leicester
A New Look at Marketing pdf
AIMRI, Nice, France
New approaches and Innovations in Marketing
pdf
Chartered Institute of Marketing, Medical Marketing Group, Annual Conference, London
2002
Organisational Culture and Marketing
The Marketing Network, Chartered Institute of Marketing, Cookham
SCORPIO Marketing Strategy
Chartered Institute of Marketing, Norwich
Organisational Culture and Marketing
The Marketing Network, Chartered Institute of Marketing, Cookham
SCORPIO Marketing Strategy
Chartered Institute of Marketing, Royal Counties, Berkshire
Post Fad Marketing Strategy
Chartered Institute of Marketing, Wessex Branch, Southampton
2001
Marketing in the Post Internet Age
Chartered Institute of Marketing, Luton
Market Segmentation or Customer Profiling?
Chartered Institute of Marketing, Peterborough
2000
Using Customer Data to Improve Competitiveness
Euro-Utilities Conference, London
The E-customer - Characteristics of the cyber shopper
Evolving with e-commerce conference, Edinburgh
The Future of Marketing and the Internet
Cambridge Marketing College, Annual Lecture, Cambridge