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Dr Paul Fifield
The Fifield Practice Tel:+44(0)1962 877757 |
Being born a marketer is not enough to keep being a marketer you have to listen watch and learn constantly. The market is like “a river that you can never walk in twice” the speed of its flow may vary and even when it appears solid under ice dangers lurk in its depth. Paul Fifield knows this, not for its own sake but for his customers. He listens watches learns and applies the best of his vast knowledge to help his clients’ organisations align themselves to the market they wish to serve. Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. “Marketing Strategy is the process by which the organisation aligns itself with the market it wishes to serve” This
does not imply mere fashion, in fact much of what Paul Fifield delivers is
beyond fashion. He knows that
there are models from the past that will clarify today’s position.
Only after 20 years is the market segmentation approach that was born
out of his PhD thesis coming of age; sometimes the thinking and the time for
the market alignment takes longer than we think. |
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And the small print: Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). |
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Professor Paul Fifield
Visiting
Professor of Marketing Strategy Tel: +442380 593076 |
Being born a marketer is not enough to keep being a marketer you have to listen watch and learn constantly. The market is like “a river that you can never walk in twice” the speed of its flow may vary and even when it appears solid under ice dangers lurk in its depth. Paul Fifield knows this, not for its own sake but for his customers. He listens watches learns and applies the best of his vast knowledge to help his clients’ organisations align themselves to the market they wish to serve. Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. “Marketing Strategy is the process by which the organisation aligns itself with the market it wishes to serve” This
does not imply mere fashion, in fact much of what Paul Fifield delivers is
beyond fashion. He knows that
there are models from the past that will clarify today’s position.
Only after 20 years is the market segmentation approach that was born
out of his PhD thesis coming of age; sometimes the thinking and the time for
the market alignment takes longer than we think. |
|
And the small print: Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). |
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Paul Fifield
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Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. He listens watches learns and applies the best of his vast knowledge to help his clients’ organisations align themselves to the market they wish to serve. Only after 20 years is the market segmentation approach that was born out of his PhD thesis coming of age; and forming the foundations of some competitive and exciting new market strategies. |
|
Dr Fifield is married with three children and lives
in Winchester. He holds a
degree in Business Studies as well as an MBA and a PhD in Marketing
Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing
(FCIM)
in 1988, an elected member of CIM Council 1999-2001 and the CIM
International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University
School of Management in 2006. He
is currently President of the CIM Southern Region and a Fellow of the
Royal Society for the encouragement of Arts, Manufacturers and Commerce
(FRSA).
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| The Fifield Practice |
Deane Corner St Faiths Road Winchester SO23 9QB |
Tel: +44(0)1962 877757 Fax: +44(0)1962 840030 Mobile: +44(0)7831 625624 Email: info@fifield.co.uk http://www.fifield.co.uk |
