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Collected Essays In Marketing Stategy  

Collected Essays in Marketing Strategy may be purchased for
£12.50 (inc. post & packing) by contacting sales@fifield.co.uk or from Amazon

Marketing Strategy Third Edition

Marketing Strategy
3rd Edition is now available. You can purchase your copy direct from Butterworth Heinemann  

In case you would like to ‘try before you buy’, we have taken the first chapter out of the book and you can download it here in pdf format. (Adobe Acrobat is required for this - if you have not got it installed, Get Adobe Acrobat Reader here).
In case you would like to ‘try before you buy’, we have taken the Contents pages and introduction out of the book and you can download them here in pdf format. (Adobe Acrobat is required for this - if you have not got it installed, Get Adobe Acrobat Reader here).

 

Coming soon  

Market Strategy Masterclass
a detailed 'how to' guide to developing your own market strategy using the SCORPIO approach, will also be published by Butterworth Heinemann/Elsevier. No publication date has yet been fixed but we expect this book to be available during June/July 2008.

More books are planned for launch in 2009, and will be announced very soon